Of Breath and Sun
When the sun sets, it will rise tomorrow. When we let out a breath, there is another to follow. For most of us, we are extremely confident in both and hold faith in phenomena that remain a mystery to this day.
Let’s take a newborn baby for example. They form an unconditional bond to the person who comforts them. They are constantly absorbing social patterns, artistically developing and exploring their surroundings with sheer confidence. What makes them so confident about navigating any given environment?
Trust. It is the foundation of confidence. And once it has been established, one can find being confident is not so hard to achieve.
Walkin' the talk
In order to earn trust in your potential clients, you must “walk the talk”. It’s easy to expect a new client to trust that you know what you are doing and that you have their best interest in mind. In a personal relationship, such blind faith would be warranted. In business, there’s a lot more at stake. So how do we gain their trust and build confidence in our service?
We need to honor our mission and prove to prospects that we know what we’re doing and we use the same strategies and ideals to promote our own business. From a client’s perspective, if it’s good enough for you, it’s good enough for them.
Most, if not all clients will not feel kindly toward a service provider that doesn’t communicate. Especially when it comes to branding and taking the reigns of the their dream. Identity is our thing, so we must create a deep trust through transparency and thorough communication.
Communication is a strategic necessity for a client relationship. Emails should be thoughtful and specific which include an agenda designed to promote open discussion and creative ideas. Update calls should be frequent for the more tactical updates. And above, you must respond to client inquiries promptly.
This is proof that you’re actively working on their behalf, you have the best interest and that you’re not too busy with other clients. With these open lines of thorough communication it helps them recognize how important their business is to you.
Proof is in The Pudding
The best way to earn a client’s trust is to prove you have what it takes and do the job you were hired to do, and do it well. Report successes and failures. Be accountable for your actions whether they want a detailed analysis of your research or the end result. If you say you can do it, do it. Let the proof be in the pudding. This sends a message to them that you believe in your abilities and you’re not trying to hide anything.
Blind trust isn’t an option at Labeled Kreativ. Trusting the process, for clients who are spending a significant portion of their marketing budget, is very important to us. Building these practices into client interactions will earn trust that will strengthen their confidence in your abilities, which allow you to be confident in delivering desired results.