When it’s time to define your ideal client, a good place to start is understanding what ideal truly means to you and also the importance of effective communication.
Ideal comes from the root word “idea” which according to Oxford, is a thought or suggestion as to a possible course of action. A concept or mental impression, an opinion or belief, aim or purpose.
Ideal as an adjective is satisfying one’s conception of what is perfect or most suitable.
Everyone is actually an “ideal” client because of the unique ideas they possess. Can those ideas be modified or enhanced without compromising the uniqueness is the question.
Although the definitions are understood, in the business world, they sometimes clash. Here is my opinion:
The difficult task of many marketing and advertising agencies (and most services) is to listen to their potential clients’ stories and deeply comprehend the unique ideas, needs, and goals they have in conjunction with their desired result. Demographics, behavior, location are a few things to consider when creating an ideal client profile. Just know it takes time.
Check out this great article from bourncreative.com breaking down key data attributes to use in identifying the ideal client.
When we are researching and seeking our ideal client, we are ultimately looking for the perfect individual with the (im)perfect idea. But that’s an understatement when compared to the need to build a trustworthy relationship, where a would-be client can share enough transparent information that will allow us to properly assess their needs, in hopes that they are willing to pay for our services.
There lies the clash. Some clients aren’t ‘perfect’. Some ideas aren’t either. Is our ideal client clueless? No. Can their ideas be imperfect? Certainly. At Labeled Kreativ, our mission is to prepare brands to grow and compete in the digital marketplace. Our ideas, designs, and solutions can enhance the optimistic and intuitive client that may have uncertain ideas or direction. Boldly!
Check out my previous article, Bold is the New Black.